The technological landscape is constantly evolving and shaping our lives in numerous ways. Whether you’re a professional athlete or merely an armchair sports fan, the way we engage with sports at all levels has changed dramatically over the last decade.
Technology has had a profound effect on participants. Wearable tech such as GPS trackers and heart rate monitors can instantly provide feedback on performance, measure distance, speed, and acceleration levels, as well as highlight any ongoing issues that could lead to injuries.
An app called Trainwell, formerly known as Copilot, uses AI technology to connect athletes with a remote trainer who creates personalised plans to achieve fitness goals. A tailored program can also be created to carefully guide sportspeople through rehabilitation, helping them avoid any unwanted setbacks.
VR Training
Although raw talent and mental fortitude will never be replaced by technology, the improvement in Virtual Reality (VR) has completely reshaped the way many athletes prepare for upcoming events. Generally designed as an auxiliary tool, VR training programs can be used to simulate realistic routines which can help improve concentration and reaction time. These were particularly handy during the COVID-19 pandemic when face-to-face interaction was largely forbidden.
VR technology may also be used to realistically recreate specific in-match situations. Professional tennis players are now able to refine their technique as well as recreate certain match situations. These allow them to meticulously prepare for the idiosyncrasies of future opponents.
Cyclists may also utilise technology to plan for routes and inclines, helping them prepare for unfamiliar and tricky terrain. Indoor cycling simulators such as Rouvy use “augmented roads” which combine 3D riders with authentic videos, allowing cyclists to work on bespoke training plans at their convenience.
Officials
Although a large number of football fans have grumbled about the introduction of VAR in the modern game, technological advances have enabled officials to greatly improve accuracy.
The implementation of this technology requires a team of operators which reduces the pressure on an individual referee when it comes to reviewing potentially controversial decisions. Although it has inevitably slowed down the game and tends to create unwanted stoppages for the fans inside the stadium, information is shared quickly and there is an increased level of trust that the officials will eventually come to the right decision.
Fan Engagement
Sports fans have been the beneficiaries of technological progress, with supporters now able to watch highlights of their favourite team or player using their smartphone or tablet. Social media allows fanatics to share their opinions with like-minded individuals and keep tabs on elite sportspeople, many of whom are happy to share their experiences of performing at the highest level.
Gamification helps to promote loyalty and commitment, with many sports teams incorporating fan interaction into their newsletters and social media posts. State-of-the-art gaming technologies also allow fans to compete against one another on social betting platforms. In contrast, some traditional online bookmakers provide regular perks and free-to-play competitions for fans of specific teams and competitions.
Furthermore, teams and franchises such as PSG, Man United and the Dallas Mavericks now have their own dedicated eSports teams. They compete in eSports tournaments semi-regularly and encourage fans to engage with their players where possible. As well as offering the best casino games for sports enthusiasts, most online gaming outlets also enable fans to wager on these high-profile eSports competitions using their accompanying sportsbook. An ever-increasing number of these sites also offer high-quality live streams enabling supporters to follow the progress of their favourite eSports outfits as well as allowing them to access up-to-the-second statistics.
Inside stadiums, larger screens and clearer pictures have improved fan visibility, whereas electronic ticketing services have quickened the stadium entry process.
